When it comes to hosting, don't settle for cheap.
When you’re starting a website, it’s easy to get carried away with all the features and bells and whistles. However, there are two things that every website needs to be successful: hosting and coding. These elements might seem boring and uninteresting at first glance, but they’re actually incredibly important—so let’s take a look at why they matter so much!
Having a slow website is costly.
Having a slow website is costly in more ways than one. If your site takes too long to load, it can negatively affect your conversion rate and bounce rate.
Why good hosting is so important.
A slow load time means the visitor has to wait for the page content to appear. It also affects your quality score in Google Ads (which is how Facebook Ads are calculated), meaning you could end up paying more for clicks than you should be paying—and that’s not good for anyone! A great way to make sure your site loads quickly is by using plugins such as W3 Total Cache or WP Rocket that optimize the performance of WordPress sites by caching pages on servers or CDNs (Content Delivery Networks). These tools will make sure all of the images on your site are compressed so there aren’t any delays caused by large files being loaded over slow internet connections; additionally, they’ll automatically serve those images from the nearest location possible without causing a spike in traffic usage due to having too many people visiting at once!
Hosting comes with security benefits
When you host with a reputable hosting provider, you can rest assured that your data is secure and safe. This is because these providers invest in the latest security systems and practices to ensure that no one accesses your account without your permission—not even hackers.
When it comes to protecting their users’ information, most providers have an entire team dedicated to monitoring new threats and vulnerabilities as they arise. If a new problem is discovered, ResultAs will work with our hosting provider to patch any holes before any damage can be done.
You can’t afford to be down
Your website is your business, and you need it to be online 24/7.
One of the most important aspects of hosting is uptime—the amount of time your website stays up and running each month. It’s a critical metric: if you’re offline for even a few minutes, potential customers will lose patience and go elsewhere. And when that happens, you lose money.
For example: if you’re running an e-commerce site (like an online shop), every minute that your site is down means losing out on potential sales; if it’s not making money for you while it’s down, what does it matter? Unscheduled downtime can also affect user experience and damage brand perception; in fact, research from Outbrain shows that 80% of users will abandon websites that take more than 10 seconds to load!
Google loves fast websites
In recent years, Google has become more and more adamant about loading speed being a ranking factor. In fact, they’ve stated that they “want to help users find the most relevant information as quickly as possible.”
In other words, if your website takes too long to load — or if it doesn’t load at all — you could be missing out on potential traffic from searches in which “fast” is a top priority for potential customers.
It’s not cheap to be cheap
Good hosting is an investment in your business, not just a cost.
When you look at the long term, cheap hosting can actually end up costing you more than if you had paid for better quality from the beginning. Cheap hosts might have very competitive prices when compared to other companies selling hosting services, but that doesn’t mean that they’ll give you the best value for your money. In fact, some of these companies might be offering something called “unlimited” web hosting—which sounds great until they start limiting your website’s performance or bandwidth usage so that it becomes unusable in practice. If this happens to you and your site goes down because of it, chances are good that any potential customers will move on and never come back again.
In short: It takes more than just finding a cheap deal in order to ensure success with having a robust website presence online; quality matters too!
Having the right hosting is important for a variety of reasons, don’t skip this step!
The right hosting is important for a variety of reasons, don’t skip this step!
Hosting is the foundation for your site. If you have a bad foundation, everything else will crumble beneath it. The right hosting comes with security benefits, speed benefits and uptime benefits that will make your job as a website owner much easier and less stressful.
Hopefully, this article has convinced you that good hosting is worth investing in. This isn’t something to skimp on or try to get away with doing yourself–it’s an important part of running a successful website. If you’re looking for more information about why using ResultAs to host your website is a great choice then please get in touch.
We love helping start-ups to succeed.
After all we were all start-ups once and know that in the early days you need all the support you can get.
Can we help?
Email, Zoom, Skype, Teams, Text, WhatsApp, Carrier Pigeon or a simple telephone call, however you prefer to connect, we look forward to hearing from you.